How we work
STRATEGY AND PLANNING STAGE
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Based on scope defined during diagnosis phase, by Channel (including on-line)/ Geography the recommended: |
| ✓ |
Selling approach– forecasting, order management, managing complaints, deploying the sales force |
| ✓ |
Logistics framework (Warehouses, depots, cross-docks) – own or third party? |
| ✓ |
Trade Marketing approach (merchandising and trade promotions) |
| ✓ |
Shopper Marketing |
| ✓ |
Consumer engagement strategy – trade and on-line |
| ✓ |
Structures, roles and responsibilities |
| ✓ |
Defining KPI s(Key Performance Indicators for each activity) |
| ✓ |
Defining Trade terms |
| ✓ |
S&OP Meetings, Agendas, Inputs and outputs. |
See also - Diagnostic and Implementation stages
What we do not do: Systems strategy and Systems development, though we can recommend vendors who cover these areas